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First 15-30 minutes
The signature • 2-4 hours
The dry down • 4+ hours
Reaction by Kenneth Cole is a Citrus Aromatic fragrance for men. Reaction was launched in 2004. The nose behind this fragrance is Frank Voelkl. Top notes are Melon, Watermelon, Green Apple, Lemon and Lime; middle notes are Lily-of-the-Valley and Patchouli; base notes are Musk and Sandalwood.